Meet the Founder

My dream of starting a clothing brand began long before I knew how to build one.

As a teenager, I was always sketching outfits. Inspiration came from everywhere. A flower could become a dress. The shape of a roof could become a skirt. I looked at ordinary things and imagined what they would look like as clothing.

I've always loved fashion, but not because of trends. I was drawn to pieces that felt personal. The kind that made someone stop for a second and think, "I haven't seen this before," or simply ask, "Where did you get that?"

That happened to me a lot growing up.

It made me realize I wasn't just interested in clothes—I loved finding pieces that felt like they belonged to someone. Pieces that quietly stood out.

I always knew that if I ever started a brand, I didn't want it to be just another clothing label. I wanted every piece to have a reason for being there.

Life took me in different directions before I got here. I studied aviation. Later, I found myself drawn to digital marketing and worked as a social media manager. Every chapter taught me something new.

But through all of it, one thing never changed.

I wanted to build a clothing brand.

It wasn't a random decision or an overnight dream. It grew with me over the years. I knew I wanted to spend my life building something that genuinely made me happy.

So I left my 9-to-5 and finally decided to begin.

There was just one thing missing.

A name.

When I finally found it, everything clicked.

NACO.

Short for Nusrath And Co.

The moment I had the name, the dream finally felt complete. It was as if the last piece had fallen into place. That's when I knew it was time to stop dreaming about it and bring it into the world.

Today, NACO is more than a clothing brand to me.

It's my passport to global fashion.

I want NACO to bring together styles inspired by different cultures, places, and people. I want walking into NACO to feel like exploring the world through clothing, discovering something new with every collection.

Because fashion has no borders.

And neither should inspiration.

I've introduced myself in many different ways over the years, depending on where life had taken me at the time.

But nothing has ever felt as right as saying,

"Hi, I'm Nusrath, founder of NACO."

That's my favourite introduction.

Welcome to NACO.
I'm so glad you're here.